New Year Perfume Releases

New releasesIt looks like perfume lovers are going to be spoilt for choice this year as we hear news of a veritable flood of new fragrances. To wet your appetite, here’s a selection of new releases you can expect to see over the next two months from Burberry, DKNY, Elizabeth Arden and Estee Lauder.

First up are two new additions to DKNY’s Be Delicious range. Be Delicious Juiced is a fruity floral with ripe apples (of course), pear blossom and golden mango nectar complemented by peony and violet florals with a woody, amber drydown. Perfect for spring is a ‘Juiced’ version of Be Delicious Fresh Blossom – light and fresh with a medley of florals (freesias, rose petals, lily of the valley and sweet pea) and a base of vetiver and musk.

Next , a limited edition release from Estee Lauder, Wild Elixir, a sophisticated floral with notes of marigold, freesia, violet leaf, gardenia, muguet, jasmine, waterlily, genet flower and orris with a drydown of soft woods and musk.

A flanker to Elizabeth Arden’s 2009 release, Pretty, will be Pretty Hot, a bold and seductive take on the original and inspired by the Belle de Nuit Flower. Other notes will include red currant, blood orange, mandarin, freesia, apple, peony, pimento blossom, Petalia, amber, patchouli, tonka, sandalwood and Cosmone, a synthetic musk.

Finally, a his and hers duo in the form of Burberry Sport Ice, flankers to last year’s release, Burberry Sport. Notes of ginger, citrus, woods and musk (plus magnolia and honeysuckle in the ladies version) are complemented by “ice crystals” which I imagine are less of a smell and more of a sensation.

I can’t wait to get testing in my local Boots.


Elizabeth Arden Adds Another Celeb To Their Line-up

Taylor SwiftIt seems that Elizabeth Arden can’t get enough of celebrity endorsed fragrances as we hear news that US country singer and aspiring actress (she starred in the recent US rom com, Valentine’s Day) Taylor Swift is the latest to join the fold. No doubt the company wants to tap into her huge following in the 13 to 24 age group – close on 13 million on Facebook alone! Taylor joins fellow Arden celebs Mariah Carey, Hilary Duff and Britney Spears and her first products are expected to hit stores in Autumn 2011.

And speaking of Britney Spears, you may already have heard that music heartthrob Justin Bieber is to launch his range of scent infused wristbands and dog tags. When asked what kind of perfume he liked on girls his answer – Britney Spears, so expect his scented goodies to have an air of sugary sweetness.

Elizabeth Arden To Launch Pretty Fragrance

Elizabeth Arden PrettyElizabeth Arden perfume fans will be happy to know that the launch of the brand’s next fragrance, Pretty, is scheduled for March this year. Described by it’s creator as a“spirited floral”, this is the first new Arden fragrance since Mediterranean in 2007.

Yes, there was Red Door Shimmer last year which was a festive limited edition and they’ve been busy with fragrances for Britney Spears and Juicy Couture, both part of the Arden family, but Pretty is set to be the next signature scent from the Arden brand. Notes include Mandarin Orpur, orange blossom and peach nectar, with a heart of Petalia, star jasmine, pink iris and white peony and a base of musk, jacaranda wood and amber – all familiar ingredients except for Petalia, an entirely new floral ingredient from leading flavour and fragrance company, Givaudan.

Elizabeth Arden Pretty will be released as an eau de parfum in 50ml and 100ml together with a body lotion and body powder, all perfect for layering. Hopefully they’ll be making some free samples available so keep an eye on my free perfume samples page for details.