Lancome Gets A Bit Racy With Hypnose Senses

It’s been a while since the 2005 release of Hypnose, but Lancome is finally following it up with a new fragrance, Hypnose Senses, which is set to launch later this month with the help of a rather racy ad campaign.

Daria Werbowy

Back again is model Daria Werbowy (she was the face of the original Hypnose) and this time we find her in a sun-drenched Parisian apartment in various stages of undress, what looks like naked for the print ads and wearing a skin-coloured dress for the TV ad. According to Lancome president Odile Roujol, it’s not provocative but more ‘Sunday morning’. Perhaps they don’t want to fall foul of the US TV censors lest we forget the ‘nipplegate’ saga of Eva Mendes who revealed a hint of her unmentionables in Calvin Klein’s Secret Obsession TV ad – the dirty girl – and subsequently had the advert banned.

Back to the fragrance itself, Senses is said to be more playful and optimistic, aimed at a younger audience and with a lower price point than the original Hypnose, ideal for today’s women living in an economic downturn. A chypre fragrance, Senses contains notes of patchouli, rockrose labdanum, benzoin vanilla, tonka bean, osmanthus absolute, honey, pink peppercorns and mandarin essence and will be available as a 30ml, 50ml and 75ml eau de parfum.

Image source: onsugar


L’Oreal Goes Green For Earth Day

L'OrealHoping to boost their green credentials, French beauty giant L’Oreal has announced its long term green initiatives which aim to cut the company’s greenhouse gas emissions in half by 2015.

And no, this wasn’t just a publicity stunt aimed to coincide with Earth Day on Tuesday. Since 2005 the company has been making strides in its attempts to cut emissions, reduce water use and increase recycling. Last year alone the company reduced emissions by 6.6%, a total of 11.5% since 2005 when emissions were 230.3 million tons.

So how does this affect you as a fragrance buyer? Well besides the L’Oreal brand, the company also owns CacharelDieselGiorgio ArmaniLancome and Ralph Lauren so if you buy any of those products not only can you smell great but you can also feel good knowing that you are doing a little bit more to help the environment.

Source: WWD