L’Oreal Goes Green For Earth Day

L'OrealHoping to boost their green credentials, French beauty giant L’Oreal has announced its long term green initiatives which aim to cut the company’s greenhouse gas emissions in half by 2015.

And no, this wasn’t just a publicity stunt aimed to coincide with Earth Day on Tuesday. Since 2005 the company has been making strides in its attempts to cut emissions, reduce water use and increase recycling. Last year alone the company reduced emissions by 6.6%, a total of 11.5% since 2005 when emissions were 230.3 million tons.

So how does this affect you as a fragrance buyer? Well besides the L’Oreal brand, the company also owns CacharelDieselGiorgio ArmaniLancome and Ralph Lauren so if you buy any of those products not only can you smell great but you can also feel good knowing that you are doing a little bit more to help the environment.

Source: WWD