Madonna To Release Fragrance In 2012

Madonna Truth or DareCoty is set to add a new celebrity to its existing portfolio with news that Madonna will be launching her own fragrance next year called Truth or Dare. What’s taken her so long? Celine Dion, Shania Twain and Jennifer Lopez have all been there and done that already. Maybe she wants to get the jump on Lady Gaga who signed a deal with Coty late last year and is set to release her first fragrance next Spring.

In an interview with WWD Madonna said “I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare”.

Madonna’s Truth or Dare will be available as a 30ml, 50ml and 75ml eau de parfum and should hits shelves in the US in April and globally in May 2012.


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